New store opening!!

BEARS' opened a new store in June 2025.
Thanks to everyone around the world who regularly wears BEARS'.
Thank you so much.
When I was 22 years old and was entrusted with the store by the president, I never imagined that people all over the world would love Japanese jeans like this.
It's been about 25 years since that day.
There were times when the business was going well, but there were also times when it was on the verge of bankruptcy, so to be honest, I was sentimental when we opened the new store.
The 10 years or so that Kikuchi and I had fun but struggled at the same time came back to me like a slideshow.
No matter how hard it was, no matter how miserable it was, Kikuchi and I praised each other for our efforts, saying that it was good that we didn't give up until the end. Haha

There were a lot of things that happened, but we opened a new store just a two-minute walk from our current store.
It's now closer to Shimokitazawa Station.
If you leave from the east exit, it takes two minutes to get there. Haha
I've posted a video on Instagram with directions from the station, so please check it out before you come.
I've pinned that post.
And this is the new store.
This is the entrance.
Fade samples are displayed across the street.

It's bigger than the previous store, but the store is already overflowing with jeans. Haha
We have about 4,000 pairs of jeans and denim jackets. Haha
We use not only this store but also the old store as a warehouse, so we have a lot of inventory. Haha

Right? We have a lot of jeans in our store, right? Haha
And here is our employee, Daiki, looking down at the right moment.
He's my younger brother. Haha
I'm Naoki Taguchi, the store manager.
Taguchi Daiki is my younger brother, and he's also an employee. Haha

And this blonde young woman is Ai-chan!
Both Daiki and Ai-chan are not very good at English, but they will do their best to serve you kindly, so if you see them in the shop, please be sure to say hello.

And the familiar Kikuchi.
He actually rarely wears a hat. Haha
He says he wears a hat when he goes out to play, but it gets in the way when he's working. Haha
Daiki is also a little out of view in the picture. Haha

This is what the new store looks like.
Business hours are from 12:00 to 20:00.
We are closed every Thursday.
And on the third Monday of every month, the building is closed, so the store is closed as well.
Therefore, we are open from 15:00 to 21:00 at our previous store on that third Monday of the month.
Please note that it may be a little confusing.

Well, BEARS' opened in 1992, so it's been 33 years since we opened.
It's also been about 24 years since I was put in charge of the store.
There have been many turning points during this time.
There have been many happy times, and many sad times.
There have been times when I felt despair.
But we didn't give up, and you all saved BEARS'.
And so a new BEARS' has started.
We will continue to run at full speed from now on.
We will do our best to become a store that is loved by all of you.
And I'm grateful for your support.
I look forward to your continued support.
Thank you so much.