The history of BEARS' Vol.3
Share
We won the bet with the RESOLUTE 10th anniversary model in 2020, and our paths widened.
And around this time, we were already selling overseas, but we decided to put more effort into it.
In the past, there was a commercial in Japan that said that if you could speak English, you could talk to 1 billion people.
Now the population of the world is increasing, so there will be even more.
So we realized the obvious thing that we have more opportunities to sell to 8 billion people than just 100 million Japanese people.
We were late in realizing this. Haha
Fortunately, the jeans made by Japanese jeans brands are of great quality.
And now that civilization has developed, even I, who can barely speak English, can write English sentences. Haha
So we strengthened our English website and started posting on Instagram in both Japanese and English.
Then, naturally, our paths widened more and more.
Because, thankfully, denim fans all over the world love Japanese denim.
Thanks to that, our business became more successful.
Of course, shipping to overseas is very expensive.
To be honest, offering free shipping can even result in a loss for some products.
So it's not easy to make a lot of profit.
But thanks to everyone who uses our store, we're able to grow little by little.
For a long time, it was just me and Kikuchi working here, but now BEARS' has three other staff members in addition to me and Kikuchi.
Thanks to them, I can now take one day off a week. Haha
We're looking for more employees.
One step at a time, we're growing.
I'm very happy and grateful that BEARS' is growing in this way.
But there are many other things we've gained since we started selling overseas.
By coming into contact with people from different countries and different cultures, I've grown as a person.
And customers all over the world have given us many words of gratitude and encouragement.
How happy we are to see you all enjoying Japanese jeans.
And you tell us in words.
It really makes us happy, and it's our driving force.
Furthermore, when I was sick and hospitalized, many people sent me encouraging messages.
I was very touched by the kindness of people who were concerned about me even though they had never met me.
I have only traveled abroad to Korea, but now I can talk to people from all over the world.
That experience is something money can't buy, and it is very valuable.
I have made personal friends through jeans.
I hate flying, so I rarely go abroad.
I never thought that the day would come when I, who can't go abroad, would have friends in Italy, Germany, England, Korea, and Canada. Haha
Now, many people from various countries come to the store.
Our store is very small, so we sometimes have to wait for our turn.
And everyone who comes to the store is very friendly, loves Japanese jeans, and tries hard to understand our poor English. Haha
I really enjoy this communication, and I think there is no greater asset than this communication.
So I'm grateful to jeans fans all over the world, and to everyone who uses BEARS'.
Of course, we want and need money too. Haha
We promise to continue to cherish denim fans and customers all over the world.
So I want to say to everyone.
Please continue to be a part of BEARS' history.
And please watch over the future history of BEARS' with joy and strictness. Haha
I would like to give a special thank you to everyone who read this very, very long article. Haha
Thank you very much.
P.S.
We are a very small shop like this. Haha
But we are looking forward to your visit!
Thank you.
12 comments
Sorry, I meant Kikuchi-san, lol.
Hello from Singapore!
I’m a big fan of your store and had the chance to finally visit it in person in May this year.
It’s incredible to read BEARS’ story, and you deserve all the success in the world after overcoming so much hardship.
I wish you, Taguchi-san, and your colleagues many more years of success and hope to see you guys the next time I’m in Tokyo!